Projects

A closer look at how I craft experiences where strategy meets empathy.

I’m Colleen Chin, a Senior UX Designer passionate about shaping solutions that make a meaningful difference. My work blends research-driven insights with creative execution to solve complex problems and deliver measurable impact for both users and business.

What you’ll discover here:

How I turn research findings into design decisions
My approach to solving enterprise-scale challenges with clarity and empathy
The measurable impact of my designs on users, workflows, and revenue

Let’s create purposeful, human-centered experiences — explore my projects below.

Sales Edge

Designed an enterprise mobile solution empowering store leaders with real-time sales insights — driving operational alignment and data-informed decisions across departments.

Renewal Optimization

Led UX strategy to streamline enterprise renewal workflows — improving customer awareness and driving a measurable increase in on-time renewals.

Redefining Recruitment

A solution ensuring no applicant is overlooked by leveraging analytics, scorecards, and actionable insights to identify top talent and outliers efficiently.

Optimizing In-Store Workflows

Redesigned a critical workflow for field associates by unifying product scanning and task guidance within one internal platform — reducing friction, improving accuracy, and driving efficiency gains across locations.